The demand for digital marketing solutions has been skyrocketing these days. The marketing of products by making use of digital channels including social media, search engines, emails, websites, and mobile apps is referred to as digital marketing. Vendors are now offering solutions such as social media integration and web analytics.
All these factors, in turn, are resulting in the rising integration of customer experience management into the multi-faceted websites by enterprises across the globe. Since the integration of customer experience management needs web content management solutions for supplementing digital marketing and multi-channel marketing, its demand is growing as well among organizations.
Ascribed to all these factors, the global web content management market is predicted to grow at a considerable rate in the coming years. The requirement for multi-channel content management, which aid in managing marketing materials centrally and controlling their usage, is majorly leading to the increasing need for web content management solutions.
Content including videos, meta-data, images, translations, texts, and product specifications are managed centrally and can be distributed to predetermined channels after further approval. Web content management solutions help in providing improved multi-channel customer experience by the management of marketing content in appropriate formats, at the right time, and via the right channels.
Hence, organizations are widely spending on digital advertisements for enhanced customer engagement and for attracting increased number of customers, which, in turn, is driving the demand for web content management.
Market Dynamics
4.3.1 Trends
4.3.1.1 Increasing focus on marketing
4.3.1.2 Increasing investment in AI
4.3.2 Drivers
4.3.2.1 Multi-channel customer experience management
4.3.2.2 Growing demand for digital marketing solutions
4.3.2.3 Increasing adoption of customer engagement strategies
4.3.2.4 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 High implementation and licensing cost of WCM
4.3.3.2 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Technological advancements in LCMS
4.3.4.2 Increasing content volume on websites
