SustainabITALY Takes Centre Stage at North Star Dubai 2023

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software

Summary

Over €1 billion invested to Advance Italy’s Start-ups towards Sustainable Digital Economy

Press Release

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Italy’s exemplification at North Star Dubai 2023 is a testament to its innovative entrepreneurial ambition and its dedication to sustainability. 33 Italian start-ups will present pioneering solutions driving forth a powerful statement towards  sustainable digital economy. Making waves in the global innovation arena, Italian Trade Agency pavilion will introduce 22 start-ups with their visionary solutions, power of blockchain, artificial intelligence (AI), and augmented reality (AR) at the prestigious GITEX 3.0 – North Star, Dubai World Trade Centre. The exhibition serves as a global hub for influential players within the startup ecosystem, providing a platform for the Italian start-ups to showcase their products, connect with investors, and expand their presence in international markets. The participating companies will address critical issues in sustainable mobility, healthcare, education, payment systems, and waste reduction.

The Ambassador of Italy to the UAE, Lorenzo Fanara, said “I am delighted to witness the active participation of many Italian startups and SMEs at GITEX. Italian companies are emerging as leaders in providing digital and innovative solutions to face global challenges with creativity and determination, supporting energy transition and sustainable development. They are making significant strides in several key areas, such as 5G adoption and telecommunications technology; they are pioneering groundbreaking solutions in the field of Artificial Intelligence and they are also contributing to the development of more sustainable Smart Cities, reshaping the future of mobility.”

“In March 2023, Italy registered 14,000 startups, demonstrating a remarkable presence in software production, IT consultancy, research and development, and the manufacturing of machinery and electronic products. Startups founded by under 35s account for 17 % of the total with software production, IT consulting, research and development, manufacturing of machinery and electronic products being the most popular activities. This entrepreneurial force significantly influences specific economic sectors, with innovative startups making up 9.6% of all new businesses in the business services sector and in manufacturing. They dominate across key sectors such as research and development, software production, and computer manufacturing, a testament to their profound impact on Italy’s economic landscape” highlighted Amedeo Scarpa, Italian Trade Commissioner to the UAE.

Sustainability is deeply woven into Italy’s agenda, and startups are at the forefront of driving its practices across sectors by creatively applying innovative technologies. Under the banner “Sustainability is sustainabITALY,” Italy’s presence at North Star Dubai 2023 underscores this commitment.  As Italy continues to champion sustainability, these startups serve as beacons of innovation and positive change, making their presence felt not just in the local ecosystem but on the global stage.