Incontinence Products Market is Anticipated to Register approximately 5% CAGR by 2029 End



The incontinence products market remains consolidated in nature, with the leading players capturing a whopping ~70% share in revenues. Essity AB, Kimberly-Clark Corporation, and Procter and Gamble, among others, are focused on technology advances for new launches at affordable price points, to remain ahead of the curve. Companies are offering advanced disposable underwear designs to make them more similar to regular underwear in terms of fit, softness, and discretion.

Press Release

Amazon Music Disney Promo

The Growth of Incontinence Products market is huge. The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application and industry

To remain ‘ahead’ of your competitors, request for a sample –

Sales of incontinence products are estimated to reach ~8 billion units in 2019, according to a recent study published by Fact.MR. Incontinence products market will continue to remain rife with opportunities, with demand primarily driven by aging demographic, burgeoning consumer education, rising awareness about product availability, and a progressing shift away from tabooing of incontinence problems. Sales of incontinence products will remain highly influenced by the growing health and wellness trend, says the Fact.MR report. 

Increasing incidences of incontinence caused by myriad contributing factors, such as, age, obesity, child birth, PTSD, and prostate surgeries are driving the demand for novel approaches for incontinence products development. Demographic and health determinants, coupled with growing understanding of incontinence condition, product normalization, and development of more product formats to address wearer-specific needs and conditions continue to promise higher gains in the incontinence products market.  

For critical insights on this market, request for methodology here –

Increasing awareness about novel incontinence products, such as new wears that are more comfortable and discreet are upholding gains in market. The two-fold growth in the development of products that are based on customer ‘feel good’ factor is reinforcing the opportunistic potential of the market, which the study indicates is estimated to witness ~4% Y-o-Y growth in 2019 over 2018. The market is likely to witness considerable penetration of incontinence products in gender specific designs compiled with colorful and soft inner as well as outer sheets. 

The Fact.MR study opines that disposable pads and liners will represent ~33% demand share in 2019, however, currently high in demand incontinence products for females are likely to be overtaken by products for males through 2029. As advertising continues to largely normalize incontinence as a standard retail product, manufacturers are widening their product portfolio to capitalize the potential spike in the demand for incontinence products in the years to come. 

As per the report findings, though incontinence products market is witnessing considerable traction for super absorbents, which contributed sales of ~2 Bn units in 2018, cotton fabrics based variants are likely to account for significant sales through 2029. The use of light incontinence disposable pads and liners and moderate/heavy disposable protective underwear will grow significantly in developed as well as developing countries in the forthcoming years.  

Gender-Specific Products and Packaging Designs Becoming Prevalent 

Read More Trending Reports of Fact.MR-

According to the study, incontinence products manufacturers are leveraging novel packaging styles with vibrant colors and design graphics to completely lift the dampening stigma around the condition. As the previous institutional-style image of incontinence products has already started losing grip on product sales, stakeholders are harnessing the power of customer-appealing designs to unlock higher gains in the market. The study points towards greater prevalence of gender-specific development and packaging of incontinence products and sales through 2029. 

As per the study, while the manufacturers are reformulating their product developing strategies, they are projected to place their focus on the development of organic incontinence products. This shift from conventional to organic incontinence products is likely to pick pace in the forthcoming years. Fact.MR study indicates that organic incontinence products currently account for a fourth of total sales, and envisages organic variants to outpace conventional counterparts over the course of next decade, in terms of rate of adoption.   

Expanding elderly population in developing regions, burgeoning consumer awareness and growing acceptance about incontinence and related conditions, are fueling the growth of incontinence products market. The report suggests that increasing investments in product innovations in sync with the ‘personalization’ trend will be an instrumental move in favor Several market players are strengthening presence in Asia Pacific, owing to rising prospective consumer incomes, growing understanding of urinary incontinence and products that are aimed at addressing the condition, to reinforce foothold in the market. However, the study also mentions that, while developing regions are witnessing rise in incomes, there remains a notable proportion of the population in low income brackets that currently can’t afford supplies of incontinence products. 

Full Access of this Exclusive Report is Available at-

The report answers important questions which include:

  • Why is player leading the Incontinence Products Market in region?
  • Which factors pose a negative impact on the Incontinence Products Market growth?
  • What was the value registered by the Incontinence Products Market in 2018?
  • What challenges do the Incontinence Products Market players face during R&D stages?
  • Which countries contribute a significant share to the total market revenue in region?

Key findings of the Market report:

  • Prominent manufacturers, raw material suppliers, equipment providers, traders, and distributors in the Incontinence Products market.
  • In-depth analysis of important market segments, market potential, impacting trends, and challenges.
  • Critical examination of the strengths, weaknesses, opportunities and threats of each Market player.
  • Extensive investigation of the effects of the growth of relevant industries.
  • Accurate data regarding the future prospects of the Market during the forecast period.

 incontinence products market snapshot

Why choose Fact.MR ?

Looking forth to invest in business intelligence offerings on the web? Then Fact.MR has just the right thing for you – insights from trusted sources and up-to-data information on various industries to empower companies and clients. With new-age market tools, our dedicated team of professionals thrive to provide clients with current market situation across different geographies.

Explore Fact.MR’s Comprehensive Coverage on Retail & Consumer Goods Landscape

Disposable Gloves Market, Forecast, Trend, Analysis & Competition Tracking – Global Market Insights 2021 to 2031:

Glass Tableware Market, Forecast, Trend, Analysis & Competition Tracking – Global Market Insights 2021 to 2031:

Menopause Wellness Market, Forecast, Trend, Analysis & Competition Tracking – Global Market Insights 2021 to 2031:


About Us:

Market research and consulting agency with a difference! That’s why 80% of Fortune 1,000 companies trust us for making their most critical decisions. While our experienced consultants employ the latest technologies to extract hard-to-find insights, we believe our USP is the trust clients have on our expertise. Spanning a wide range – from automotive & industry 4.0 to healthcare & retail, our coverage is expansive, but we ensure even the most niche categories are analyzed. Our sales offices in United States and Dublin, Ireland. Headquarter based in Dubai, UAE. Reach out to us with your goals, and we’ll be an able research partner.

US Sales Office:

11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583

Corporate Headquarter:
Unit No: AU-01-H Gold Tower (AU),
Plot No: JLT-PH1-I3A,
Jumeirah Lakes Towers,
Dubai, United Arab Emirates
Email: [email protected]
Visit Our Website: