Health Claims Surrounding Protein Infused Food to Create Growth Prospects for Rice Protein Forecast 2020 to 2030

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Summary

Health trends surrounding rice protein infused products provides growth opportunities for the overall market. Consumption of protein-infused food items is high in demand as many media houses are aggressively promoting the advantages of protein-infused foods to improve one's health.

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Health trends surrounding rice protein infused products provides growth opportunities for the overall market. Consumption of protein-infused food items is high in demand as many media houses are aggressively promoting the advantages of protein-infused foods to improve one’s health.

 

Consumers looking for ways to adopt a healthy and active lifestyle, and food companies capitalizing on this aspect are anticipated to give impetus to the market over the forecast period. Rice protein market is experiencing high traction in North America, Europe and Asia-Pacific regions. However, the flow of rice protein from distribution channels continues to be limited due to vehicle shortages, lack of manpower and numerous state laws curbing the global pandemic.

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Protein Fortified Solutions Fueling Growth of Rice Protein Market

 

With rice protein being primarily used as an additive in multiple applications, rice protein market is still in its nascent phase of development. Rice protein market is expected to enter nascent stage of growth by mid-term forecast and show prominent growth thereafter. This growth is expected to be further fueled by non-soy protein fortified solutions sought by end use industries. Intensified efforts of rice protein manufacturers to introduce novel products and proportionally increasing demand is expected to fuel the market growth, which is expected to present an absolute dollar opportunity of more than US$ 100 Mn during forecast period.

Dry Rice Protein Extract to Generate Highest Revenue in Rice Protein Market

 

Dry rice protein extract accounts for more than 60% of demand, and has been gaining share of liquid rice protein extract in the past. Demand for dry rice protein extract has been shown to be increasing due to better quality and efficient mixing properties. Grain products and pastas, dairy products analogs, beverages & bases, and baking goods & baking mixes are top applications of dry rice protein extract. Combined with efforts of rice protein manufacturers to introduce new functionalities like heat stability and improvements in taste profile & mouth feel, dry rice protein extract is expected to present absolute $ opportunity of nearly US$ 100Mn during the forecast period.

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Incorporation of Rice Protein in Baking Goods is Projected to Give Impetus to Baking Goods & Baking Mixes Segment

Baking Goods & Baking Mixes segment is expected to retain its dominance within the global rice protein market in terms of revenue, and is projected to create an absolute opportunity of over US$ 5 Bn, growing at a CAGR of 8.1% during the forecast period (2020-2030). Baking goods & Mixes are being employed heavily in the baking industry to produce ready-to-eat products. Such ingredients improve the color, length, texture, softness of the taste and other properties of the food products. These are available in various varieties and their use in bakery products depends on consumption trends in different regions. The incorporation of rice protein in baking mixes is acting as a growth lever among consumers who are focused on getting a better understanding of the origin of their food and avoiding products that are considered unnatural or unhealthy.

Europe Leads Regionally in Rice Protein Market

Europe is the leading market for rice protein, accounting for more than 1/3rd of the total share. Increasing demand from food processing industry has been one of the driving factors for rice protein market. Investments in certifications and labels compliant with European standards and end use requirements is expected to supplement growth of rice protein. Investments to open production facilities in top rice producing countries like India, China, and ASEAN countries are expected to be highly beneficial for rice protein manufacturers. Targeting the growing demand of plant protein in Europe is expected to create new revenue streams for rice protein manufacturers. Establishing collaborations with domestic players and suppliers in Europe is expected to bolster the position of companies in rice protein market.

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The report answers important questions which include:

  • Why is player leading the Rice Protein Market in region?
  • Which factors pose a negative impact on the Rice Protein Market growth?
  • What was the value registered by the Rice Protein Market in 2018?
  • What challenges do the Rice Protein Market players face during R&D stages?
  • Which countries contribute a significant share to the total market revenue in region?

Key findings of the Market report:

  • Prominent manufacturers, raw material suppliers, equipment providers, traders, and distributors in the Rice Protein market.
  • In-depth analysis of important market segments, market potential, impacting trends, and challenges.
  • Critical examination of the strengths, weaknesses, opportunities and threats of each Market player.
  • Extensive investigation of the effects of the growth of relevant industries.
  • Accurate data regarding the future prospects of the Market during the forecast period.

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