Press Release
London, May 2026 — PureShowers.co.uk, the UK’s first shower filter brand, today announced the launch of the Shower Filter Finder — the world’s first interactive tool designed to deliver a fully personalised shower filter recommendation based on a customer’s health concerns, shower type, water pressure, local water hardness, and budget.
Available free at pureshowers.co.uk, the tool requires no registration and provides a tailored recommendation from PureShowers’ full product range in under 60 seconds.
A Market That Outgrew Its Guidance
When PureShowers was founded in 2008, choosing a shower filter was simple. Only a few filtration media existed — typically KDF‑55, granular activated carbon, and basic mesh prefiltration — and customers faced a straightforward decision with limited variables.
Since then, the market has changed dramatically. Dozens of filter media now target specific water quality issues in different ways. Shower types have multiplied. Awareness of what UK tap water contains — chlorine, fluoride, heavy metals, and limescale‑forming minerals that vary significantly by region — has grown sharply among health‑conscious consumers.
The decision that has become complex, with customers arriving confused. The Shower Filter Finder was created to solve that problem completely.
AI Trained on 18 Years of Real Customer Experience
The intelligence behind the Shower Filter Finder was not developed in a laboratory. Over nearly two decades, PureShowers’ support team has advised thousands of UK customers by email, phone, and reviewing thousands of customer‑submitted photographs of showers, pipework, and fittings. In that time, the team has encountered virtually every shower configuration found in UK homes.
This accumulated knowledge — the recurring questions, common mismatches between customer and product, nuances of shower types, and regional water supply patterns — was fed into AI trained on thousands of real support interactions. The result is not a generic selector, but an AI‑powered tool shaped by nearly two decades of genuine, real‑world expertise.
How the Tool Works
The tool guides customers through five steps. It begins by identifying the customer’s primary concern — dry or sensitive skin, eczema or psoriasis, chlorine sensitivity, hard water and limescale, fluoride, or general wellness. It then asks about shower type and water pressure.
Next, customers enter their postcode. The tool cross‑references it with an AI‑developed hardness map to instantly classify local water as soft, moderately hard, hard, or very hard. Finally, customers select a budget across four price bands.
From these inputs, the tool returns a personalised recommendation with an explanation and alternative options.
Trusted Since 2008
PureShowers holds a rating of 4.67 out of 5 from more than 5,300 reviews and offers free UK delivery over £29, a 100% satisfaction guarantee, and lifetime support.
The Shower Filter Finder is live now at https://www.pureshowers.co.uk/shower-filter-finder
