The digital medium has quite flared up in recent times with a great volume of content outflow directed towards target audiences in specific locations. Following the trend, the same has also been fervently flourishing in Guwahati, Assam.
It was during 2010 when a young Computer Science Engineer working for Hewlett Packard in Bangalore realised the potential of this industry and analysed the paucity of online content for establishments in the North-east India. Based on a deliberate perception, powered by great technical expertise that came along with an Engineering degree in Computer Science from VTU, Karnataka, Supratim Kashyap, started Zakti Media Services in Guwahati and has pioneered the revolution in terms of digital marketing in the frontline. He bagged his first client in the very first meeting with Impact Media who were the organizers of the biggest education fairs in the region during that time.
After this successful attempt, there has been no halting for him and vehemently imparted services to leading clients such as ADTU, Pratidin Group, Dainik Janam bhumi, Sentinel Group, Subham Group, USTM, etc.
He has rendered honest services and been quite successful in working with the Assam Government departments like Election Commission, Disaster Management, UNICEF Assam, Political Campaigns, and has handled major projects like the NRC in Assam where his team had the responsibility to do extensive media monitoring, sentiment analysis, dispel rumours, disseminate information and do extensive response management. Mr. Kashyap has also been awarded by CMO Asia with the best brand leadership award.
With these extensive experiences, lucrative expertise and knowledge, they have now diversified their operations and ventured into the domain of technology training and grooming.
Zakti Media is now a unit of Megon Creative India Pvt Ltd with The Zakti School of Excellence as its education wing.
Zakti School of Excellence, that bears the tagline “Takes you from College to Corporate”, is a niche in its domain which offers training in domains like Digital Marketing, JAVA, Python, Data Science, AI, etc. The concept is to bridge the gap between a college graduate and the industry requirement. It meticulously identifies the emerging future professional opportunities and innovates ways to engage the youths, mentor, motivate and guide them to build a better future and make them job-ready for future-thinking companies. Along with classroom training, the students get live sessions from industry experts from Major cities, corporate exposure, personality development and grooming, mock interviews and placement assistance in major companies.
A well-equipped modern office infrastructure has been set up in Zoo Tiniali and has all the amenities and the perfect environment to make the students feel of corporate culture in their classrooms before they start their professional journey.
