Press Release
The skincare industry is marked by the continuing rise and fall of beauty trends, which include products and routines. Over the years, many personal care products have hit the shelves of stores promising lots of benefits for your skin ranging from anti-aging to skin tightening. It wasn’t until brands started marketing their products as “clean” and “natural” that a large number of consumers started paying attention to the ingredients present in their daily skin essentials.
This result shaped the skincare industry. But what is about the “clean” label that has attracted the masses? And is “clean beauty” here to stay or just another trend? TABIIB finds out for, below.
What Is Clean Beauty?
There’s no regulatory definition for clean beauty. Broadly speaking, it refers to skincare products formulated without the use of harmful chemicals and non-FDA approved toxins. Beauty brands use the term “clean” to show that their products don’t contain ingredients (natural or synthetic) that they consider harmful or unsafe to use.
Most of these products avoid sulphates, parabens, and silicones while focussing more on natural elements.
It’s important to note, however, that just because an ingredient is natural doesn’t mean it’s safe.
How Did The Term Originate?
The phrase was first used in the 1970s by CoverGirl with their “Clean Makeup” campaign, referencing the trendy, fresh face look. The general consensus is that the growing popularity towards eco-friendly, clean products is due to the rise of sensitive skin.
Victoria Buchanan, senior futures analyst at The Future Laboratory says, “Dermatologists are reporting a growing phenomenon of sensitized skin caused by increased exposure to pollution, stress and digital aggressors”. This has caused a shift in perception by turning skincare into an essential need, rather than a conscious choice.
What Is The Difference Between Natural And Organic In Clean Beauty?
The difference between the two terms comes down to regulation. Anything that has been advertised as “organic” has to fulfill the strict criteria of being free from pesticides, herbicides, fertilizers or growth hormones. A “natural” product isn’t under the same level of scrutiny.
Natural products contain ingredients that have been taken straight from plant source and with minimal processing. Organic takes this one step further: all the products are made with non-genetically modified ingredients that have been grown and harvested without the use of synthetic pesticides. This is also why organic costs more.
