Do you know that the top businesses across the globe including the likes of The Rolling Stones, Microsoft News, TechCrunch, BBC America, and more, use WordPress? With 45.8% of websites powered by WordPress, it is well-established as one of the most popular CMS for SEO-optimized websites.
Before you start looking for an SEO agency near you, let’s understand what makes WordPress a blessing for SEO-optimized websites.
Pretty Permalinks
The WordPress dashboard allows you to edit your permalinks which are basically your site’s URLs. You can go to the settings and customize the format. You can create permalinks that allow your visitors and the search engines to figure out your article’s topic from the link. With WordPress, you can add keywords and enhance the CTR of your content which improves your ranking on the search engines.
SEO-Optimized Images
Did you know that images are a vital SEO asset? Images make your content more accessible, engaging, and interesting. According to Moz, around a quarter of searches are done on Google Images, which makes it all the more important to optimize them for SEO.
WordPress allows you to customize your image via the “Alternative Text” box. You can also use WordPress plugins to customize your images.
An optimized image will:
- Speed up the page loading time
- Provide better ranking opportunities
- Improve user experience
Adding Metadata
Incorporating targeted keywords in metadata is an excellent way to appear in top queries and increase CTR to organically enhance website traffic. Meta description and SEO title are the two primary factors that help with this. WordPress comes with several free and paid plugins for the optimization of metadata.
Omnichannel Integrations
If you want another reason to start searching for an SEO company near you, then here it is. If you have an engaging audience on social media, your search engine rankings will improve. WordPress offers hundreds of plugins to boost your social media exposure. It allows you to utilize other channels to increase your brand queries and website traffic.
Key Takeaways
WordPress benefits only your business but also your users. The unique plugins, features, and tools offered by this CMS platform guarantee business growth. It is easy to use, SEO-optimized, flexible, and scalable.
From enhancing user experience to improving page loading speed to omnichannel integration, WordPress offers the best mix of organic positioning and ongoing stability. If you want to explore these WordPress benefits, it’s time to find the best local SEO agencies near you.
