Shopperations Launches Partner Program to Empower Agencies, Consultants, and Resellers Serving CPG Marketers

By
Olga Yurovski
-
6
software

Summary

The $2.1T CPG industry is ready for disruption. Shopperations, trusted by Conagra, 3M, and General Mills, has launched a Partner Program empowering agencies, consultants, and resellers to help brands escape Excel chaos and modernize their marketing operations with a single collaborative platform.

Press Release

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Cincinnati, OH — November 4, 2025 — Shopperations, the leading SaaS platform for omnichannel marketing planning and financial transparency in consumer packaged goods (CPG), today announced the launch of its Shopperations Partner Program. The initiative is designed to empower marketing agencies, system integrators, and technology resellers to deliver best-in-class marketing planning and reporting solutions to their CPG clients.

The new program helps partners eliminate Excel chaos, improve financial accuracy, and connect marketing, finance, and agency workflows through a single, collaborative platform. Shopperations’ solution streamlines campaign planning, budgeting, and post-promotion reporting, enabling real-time collaboration and faster ROI for brand and shopper marketing teams.

As marketing budgets face tighter scrutiny and teams continue to manage multiple disconnected systems, the need for integrated marketing operations technology has never been greater. Shopperations offers CPG organizations an alternative to manual spreadsheets and siloed trackers, helping them bridge the gap between marketing execution and financial accountability.

Reasons to Consider Shopperations

  • Built for CPG Omnichannel Marketing. Purpose-built for brand, shopper, and retail media planning, Shopperations reflects how CPG marketers actually work.

  • Transparent Budget and Fund Management. Enforces financial integrity with rules, audit trails, and change tracking that align with finance standards.

  • Accurate Planning and Forecasting. Combines marketer-friendly design with finance-grade precision for campaign and fund planning.

  • Flexible Reporting and Calendars. Instant, exportable reports and calendars save hours of manual work while improving visibility across stakeholders.

  • Fast Post-Promo Analytics. Integrates spend and sales data to deliver ROI insights in days, not months.

By joining the Shopperations Partner Program, agencies and resellers can expand their service offerings without additional development overhead. The platform’s APIs, integrations, and intuitive interface make it easy to onboard new clients and demonstrate measurable ROI quickly.

Through the program, approved resellers, consultants, and implementation partners gain access to competitive margins, free non-production (NFR) licenses, deal registration, marketing development funds (MDF), and pre-qualified leads. All partners begin at the Gold level and receive training, sales tools, and marketing collateral to help them accelerate revenue growth.

The Shopperations Partner Program enables trusted partners to bring structure, speed, and financial transparency to their clients while expanding their own business opportunities in the growing $2.1 trillion CPG market.

About Shopperations
Founded in 2014 by former CPG marketers, Shopperations is the most comprehensive omnichannel marketing planning platform for the consumer packaged goods industry. Trusted by brands like Conagra, 3M, and General Mills, Shopperations empowers marketing and finance teams to plan, forecast, and report in one connected workspace.

For more information about the Shopperations Partner Program, visit www.partners.shopperations.com.

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