Singapore, March 17, 2023 — Digital Entertainment Asset (DEA), a Singapore-based global Web3 entertainment company, has launched ‘Product Placement NFTs’ as a new advertising solution that allows companies and individuals to create original NFTs on the PlayMining GameFi platform.
Product placement is a sophisticated advertising technique that seamlessly integrates branded products into content, captivating audiences in an organic and unobtrusive manner.
“By creating Product Placement NFTs on PlayMining, anyone can easily showcase products and services with original NFTs,” said DEA co-founder and co-CEO, Naohito Yoshida. “These NFTs not only serve as promotional tools, but also have utility within PlayMining games, making them valuable assets that can be sold and distributed to the 2.7 million users on the PlayMining platform.”
By offering NFTs with utility, companies can expect higher user interest and engagement compared to traditional advertising methods. Users can organically interact with the product or service during their usual gaming experience, reducing the risk of unpleasant advertising damaging a brand’s image.
Businesses can also expect an increase in revenue through this advertising model, with NFT sales generating direct profits. Players’ brand loyalty can also be enhanced as they use the NFTs in-game via blockchain smart contracts, resulting in further profits from secondary transactions. This solution offers an ambitious approach to simultaneously securing effective advertising and business revenue.
To take advantage of this exciting opportunity, DEA invites interested companies and individuals to apply using this web form:
https://docs.google.com/forms/d/e/1FAIpQLSeAefoqrNcPr6DRSdMMQn9NVIVVTnoZnR2OqQdgB6beUlsLhw/viewform
