Obesity can be denoted as a condition where excessive fat accumulation is seen in the body that leads to associated health risks such as cardio vascular diseases, diabetes, orthopedic disorders, etc. Previously, it was thought that obesity was prevalent only in the high-income countries. However, this has drastically changed in the recent times where the rate of obesity is increasing even in the middle- and low-income countries. It is also a fact that >30% of the world’s population are either overweight or obese. It includes even the adolescent population. This rise in obesity can be attributed to several factors such as sedentary lifestyle, change in the eating habits, lack of physical activities, stress, hypertension, age, etc. These factors are expected to drive the obesity treatment market. Besides obesity and weight management has become a major commercial sector due to technological advancements, initiatives taken by both the government and private sectors, more awareness on obesity related problems on health.
In the past physical exercise and diet is prescribed for weight and obesity management. But the advancements had led to the introduction of minimally invasive weight management procedures and surgeries, drugs and combination of drugs that brings about satiety. As far as surgical procedure is concerned gastric bypass is one of the preferred one over the endoscopic procedure which involves implanting devices for satiety and gastric emptying. This is expected to drive the market in the forecast period. Further, the spending on healthcare and fitness had increased drastically in the recent decade which is also one factor that is expected to contribute to the market share in the upcoming years.
Also, the competition among the players driven by technological advancements and viable marketing strategies are driving the market. With hospitals and clinics participating in obesity management services, the market is reaching to all corners with a demand for minimally invasive procedure.