Beauty retail platform Mozzafiato changing the course of the Italian beauty industry as it represents the largest collection of Italian cosmetics and fragrance brands in one centralized online destination.
Inspired by the landscapes, cities, culture, heritage and style of Italy, Mozzafiato launched this year to provide an immersive, authentically Italian experience to the North American market, introducing consumers to the soul of Italian beauty. As more than 60 percent of the world’s cosmetics are produced in Italy, Mozzafiato highlights native brands that have stood at the forefront of quality, craftsmanship and tradition.
“People are paying more attention to the journey of beauty, not just the transaction of the purchase, and they desire meaning and joy behind the objects in their homes and routines, products that are truly worthy of and enhancements to those precious moments in the day when you connect with them,” said Amy Parsons, founder and CEO of Mozzafiato, Denver.
The Mozzafiato Collection, which offers an immersive cultural experience, includes 17 brands to start, including Acca Kappa, Acqua Dell’Elba, Acqua Di Bolgheri, B&C Natura, Borghese, Carthusia, Farmacia 1561, Marvis, Ortigia Sicilia, Parco 1923, Perlier, Proraso, Rudy Profumi, Skin & Co Roma, Valmont’s Storie Veneziane, Tuttotondo and Lorenzo Villoresi.
