Mouthwash Market 2022 : Research Key Players, Industry Overview, Cost Structure Analysis, Supply Chain and forecast to 2028



Mouthwash is projected to be one of the most lucrative market in consumer goods, globally

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Mouthwash is a solution used for oral hygiene. It’s a fluid that is held in the mouth by passive means (perioral muscles) and may also be gargled. Gargling involves tilting the head back, creating bubbles of liquid in the back of the mouth. Mouthwash is also known as oral rinse. Mouthwash contains fluoride and other ingredients that help prevent tooth decay. It also contains antimicrobials that fight the bacteria responsible for plaque and gingivitis. Other ingredients in mouthwash may be astringent salt or peroxide, which helps remove stains from the teeth. Analgesic mouthrinses can also help people who have oral pain. They help reduce discomfort caused by gum disease or dental surgery. They may also contain phenolic compounds, which include monoterpenes. These compounds are present in essential oils, which have antibacterial properties. They’re also helpful in treating halitosis.

Market Dynamics:

Increasing awareness regarding oral health and rising technological advancements is anticipated to propel growth of the global mouthwash market during the forecast period. For instance, SmartMouth launched SmartMouth Mouth Sore Oral Rinse in May 2022. This new products prevents from bad breath for 24 hours and it also soothes oral pain. Moreover, growing side effects of mouth washes is estimated to restrain growth of the global mouthwash market during the forecast period.

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Impact of COVID-19:

COVID-19 outbreak was first reported in December 2019, and it affected major sectors of the society globally. The pandemic had significant impact on various businesses and the healthcare sector. Increasing incidences of COVID-19 resulted in imposition of strict regulations by several governments. Nationwide lockdowns were imposed in many countries and these led to shutting down of various businesses and manufacturing units. However, the pandemic made people more health conscious and generated a sense of awareness regarding personal health and hygiene. There was an increased demand for dental care products during the pandemic. Thus, the pandemic resulted in growth of the global mouthwash market.

Key Takeaways:

The global mouthwash market is estimated to witness significant growth, exhibiting CAGR of % during the forecast period, due to growing product launches. For instance, Colgate Zero portfolio was launched by Colgate in February 2020. This has been formulated for adults and kids, it does not contain any preservatives, sweeteners and 0% artificial flavors.

North America is estimated to witness significant growth in the global mouthwash market during the forecast period, due to increasing incidences of dental problems in the region.

Key players active in the global mouthwash market are Colgate-Palmolive Company, GlaxoSmithKline, Biotène, Amway, Johnson & Johnson, Dabur, Proctor & Gamble, Unilever, and Himalaya Wellness Company.