Press Release
Dubai – October 2025
The Miss Universe UAE 2025 competition has become mired in controversy following the sudden appointment of its new titleholder (M.M.) and the abrupt cancellation of the national coronation ceremony. What began as a celebration of empowerment and national pride has now raised concerns about transparency, legality, and leadership within the UAE’s pageant organization.
Cancelled Finale and Contestant Confusion
The national finale, set for September 28, 2025, was cancelled after organizers allegedly failed to obtain required permits from the Ministry of Tourism and Dubai’s Department of Economy and Tourism. Contestants were notified only hours before the event, leaving many frustrated after weeks of preparation.
Training in Bali and Private Photoshoot
Before the cancellation, contestants attended a “training” in Bali, later reframed as a retreat when event approvals in Dubai were delayed. Upon return, a private photoshoot was held at Villa 68 in Jumeirah—an unlicensed venue—sparking online debate about compliance with UAE event standards.
Unofficial Appointment Sparks Outcry
After the failed finale, M.M. was appointed Miss Universe UAE 2025, reportedly to meet the Miss Universe Organization’s submission deadline. The decision—made without a competition—has fueled public concern about fairness and readiness. Critics question whether M.M., new to pageantry, possesses the experience and cultural awareness required to represent the UAE globally.
Eligibility and Ethical Concerns
Further controversy surrounds M.M.’s eligibility, background, and conduct, with allegations of past misconduct and unverified legal issues. Former contestants accused her of bullying during previous pageants, prompting calls for stricter vetting and ethical standards.
Franchise Leadership Under Scrutiny
National director P.C., an Indonesian businesswoman with prior pageant ventures, has faced criticism for alleged mismanagement and absence during key stages. Reports suggest no verified UAE trade license exists under her name for the Miss Universe UAE entity. Her associate E.D. is said to have overseen Dubai operations.
Calls for Action
Contestants have reportedly filed complaints citing misrepresentation and coercion. Industry experts and cultural commentators urge the Miss Universe Organization to re-evaluate the UAE franchise, suspend the current appointment, and install transparent leadership to restore credibility.
Reputation at Stake
Observers warn the controversy could harm the UAE’s image of transparency and women’s empowerment. Many argue that only a legitimate, well-regulated national competition can ensure authentic representation of Emirati values.
As the Miss Universe Organization remains silent, the UAE public awaits clarity. How this issue is resolved will determine whether the Miss Universe UAE brand can regain trust and align with the nation’s values of integrity and excellence.
