Miller & Miller’s Online Petroliana & Advertising Auction, October 29th, Grosses $534,215 (Canadian)



Also, a 2006 Harley Davidson Softail Deluxe black cherry motorcycle roared off for $16,520. The 398-lot online auction, held October 29th, grossed $534,215. Many lots exceeded estimate.

Press Release

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New Hamburg, ON, Canada, November 12, 2022 — A single-family owned 1966 Ford Ranger 250 Custom Cab “Camper Special” pick-up truck with Avion camper sold for $82,600, and a 2006 Harley Davidson Softail Deluxe black cherry motorcycle roared off for $16,520 in Miller, & Miller Auctions, Ltd.’s online-only Petroliana & Advertising auction held on October 29th.

All prices quoted are in Canadian dollars.

The Ford Ranger camper pickup truck was purchased new in 1966 for hunting trips once a year, which explained in part why the odometer showed just 39,966 actual miles. The vehicle boasted parchment cab and trim, and had 100 percent of its original Sahara beige paint. It was powered by an 8-cylinder, 352 c.i. engine and blasted through its pre-sale estimate of $35,000-$40,000.

The all original 2006 Harley Davidson Softail Deluxe black cherry motorcycle was purchased new from Dukes Harley-Davidson in Chatham, Ontario, with accessories, for $25,387.38. The bike was well stored, but never used, and had an odometer reading of just 51 actual kilometers. It, too, bested its pre-sale estimate, which was $9,000-$12,000.

The 398-lot auction featured petroliana (gas station memorabilia), advertising signs, advertising tins, breweriana (beer and wine collectibles), general store items, jukeboxes, vintage and antique toys and more. A total of 474 registered bidders placed 9,077 bids in an auction that grossed $534,215. 90 percent of lots were sold and 60 percent of the top 50 lots exceeded their estimate.

“Based on the numbers realized, the demand for good advertising, particularly petroliana, continues to grow,” said Ethan Miller of Miller & Miller Auctions, Ltd. “New buyers were stepping up for some of the top lots in this sale. Our key collectors continue to build and refine their collections. The results confirmed that ‘condition’ remains foremost on their minds.”

Following are additional highlights from the auction. Prices include an 18% buyer’s premium. Online bidding was via the Miller & Miller website (, as well as Telephone and absentee bids were also accepted.

To learn more about Miller & Miller Auctions, Ltd. and the firm’s upcoming auctions, please visit