Press Release
Logitech launched a new campaign, #BePresent, to emphasize the importance of digital presence. The campaign’s objective was to redefine what it means to truly be present by blending technology with behavioural insights. Distractions, both digital and environmental, weaken involvement and hinder decision-making. This realization led to the creation of the #BePresent campaign.
There were several approaches to the campaign. The first was a dedicated #BePresent microsite. This was followed by the launch of a graphic novel showcasing various meeting personas such as the Juggler, the Visionary, the Techie, and many more.
The next step was launching the ‘Meeting Quotient’ survey, an interactive assessment that evaluated individuals’ engagement levels in meetings. Based on their responses, participants are categorized as Meeting Maestros, Collaborative Connectors, or Emerging Engagers. The survey was further enhanced through social channels with participants encouraged to question which meeting character best represented them.
The campaign moved to the next level of collaborations with featured panel discussions. The discussions, both in person and virtual, featured several tech industry experts, including Jesse Paul, a well-known marketer and entrepreneur who shared valuable insights on the challenges and opportunities for enhancing the meeting experience. The last and final leg of the campaign was a collaboration with Ritesh Agarwal, founder and group CEO of OYO Rooms. The discussions emphasised the urgent need for greater integration of technology in today’s meeting environment.
Sharing her views, Jesse Paul said: “Being present in any meeting involves projecting confidence to the group you are engaging with. In face-to-face meetings, we take the time to understand the other person; whereas, in virtual meetings, we often skip from problem to solution, overlooking the crucial details in between. Today, technology enables us to accomplish much more and offers various ways to share our stories, yet we often fail to utilize these possibilities. Therefore, I believe the future of leadership hinges on navigating change and being present, whether in virtual formats or in person.”
Adding his perspective, Ritesh Agarwal said: “As founders, our role in meetings goes beyond mere participation; we provide direction and clarity. With virtual meetings becoming the norm, we strive to arrive with enthusiasm and communicate so effectively that everyone pays attention. Clear communication should be our superpower, emphasizing a sharp focus that energizes all participants. We need to move away from lengthy discussions and instead communicate directly, cutting through the noise to promote progress. Ultimately, authenticity is essential in any meeting, along with maintaining an open mind and being present, as this fosters personal connections.”
