Orthodontics is a dental segment that focuses on improving and maintaining the alignment of teeth. Orthodontic materials are used by orthodontists to fix crooked, overlapping, crowded, twisted, or gapped teeth. Some of the common orthodontic supplies include brackets, bands, buccal tubes, archwires, adhesives, lab supplies, and patient accessories.
Technological Enhancements in Orthodontic Products Fuel the Orthodontic Supplies Market
With advancements in orthodontic technology, straightening teeth has become more comfortable, precise, and accurate. 3D computer models of teeth allow the orthodontist to create a treatment plan that is tailored to the individual needs. For instance,
- In May 2022, KLOwen Braces, Inc. secured funding of $10.5 million to leverage 3D printing, artificial intelligence, and digital indirect bonding.
- In May 2022, OrthoSelect announced the release of DIBS AI 7.0 which advances the science of precision digital bracket placement
Growing Cases of Malocclusions Drives the Demand for Orthodontic Supplies Market
Malocclusion is one of the most common clinical dental conditions, affecting approximately 60% to 75% of the global population. Annually, approximately 21 million people across the world get treated by orthodontists. Most orthodontic patients continue to have their malocclusions treated with the use of traditional methods such as metal archwires and brackets, referred to as braces, augmented with elastics, metal expanders, headgear or functional appliances, and other ancillary devices.
Opportunities in Orthodontics Boost the Orthodontic Supplies Market
Technological advancements in orthodontics are helping patients with treatment, and orthodontists with providing the Highest quality treatment, and profitability. Recent advances in orthodontics include orthodontic aligners, smaller more comfortable braces, 3D imaging and digital scans, 3D Printing Resins, nickel & copper-titanium wires, and robotic wire bending & CAD/CAM technology.
North America Holds the dominant share of the Orthodontic Supplies Market
From a geographical perspective, North America Dominates the market share of the orthodontic supplies market. This can be Primarily accredited to higher awareness about dental care and hygiene, higher adoption of technologically advanced products across all age groups, and the presence of key players in the region.
Competitive Landscape Analysis of the Orthodontic Supplies Market
Some key players operating in the Orthodontic Supplies Market include Align Technology Inc., Dentsply Sirona Inc., Straumann Group, Henry Schein Inc., American Orthodontics, G&H Orthodontics, and DB Orthodontics, among others.
Aggressive Strategies for Growth Adopted by Players to Establish Their Foothold in the Orthodontic Supplies Market
For instance,
- In July 2022, Sage Dental and SheepMedical entered into a partnership to offer KiyoClear orthodontic aligners in the US.
- In April 2022, Eon Dental announced the launch of a new and improved Eon Aligner ecosystem of solutions and support utilities.
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