French Florist Launches ‘Conversion Division’ to Revolutionize Independent Florist Shops



Flower Empower - Winds of Change in the Floral Industry. “Conversion Division” launched by French Florist.

Press Release

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Los Angeles, CA, May 29, 2024 — Sowing a seed, French Florist has launched a new “Conversion Division” to help independent florist shop owners achieve bumper growth. The Los Angeles, CA-based franchise organization offers transformative and proprietary technology, increased order volume and supply chain enhancement that dramatically change the customer experience and store profit.

French Florist is in the process of identifying and awarding an exclusive opportunity to the top performing independent florists in key cities.

Independent florists have been at the mercy of third-party aggregators like BloomNation, FloraNext, Dove/Teleflora, 1-800-Flowers, FTD and FSN who gobbled up most of the Internet and general advertising traffic and then took up to 40% of the gross sale. French Florist’s Conversion Division is reducing that to 6% or even less.

“The floral industry is at a crossroads, and French Florist stands on the front lines, ready to lead the charge,” notes Michael Jacobson, CEO of French Florist, second generation in the floral business. He added, “We’ve not only proved it’s possible to defy the giants; we’ve set a new standard of what success looks like. This is more than a business model; it’s a movement.” Jacobson concluded, “”Flowers are the music of nature. French Florist is the melody.”

For more information, contact French Florist at or call (310) 659-7700. Or, visit the consumer website at