Despite the incredibly challenging working environment imposed by Covid-19 restrictions, consumers have still been able to get access to markets owing largely to the resilience of coffee producers and supply chains. The impact of Covid on coffee production is relatively minor. According to the European Union’s Ministry of Foreign Affairs, lockdown and social distancing measures have caused a reduction in consumption. This particularly affects small coffee roasters and roasters that mainly supply Hotels, Restaurants, and Cafés (HORECA). Additionally, the coffee industry witnesses various issues from farms to markets like poor labor practices combined with unfair wages, deforestation, air pollution from roasting plants, and irregular pricing of coffee. According to a survey conducted by the Institute for Scientific Information on Coffee (ISIC), 68% of the respondents stated that they often consume coffee, while working. This trend is leading to a huge demand for coffee in European countries, like Germany, Italy, Spain, the United Kingdom, and others as consumers are becoming increasingly conscious about the quality of their coffee.
Key Market Trends
Increased Consumer Demand
Coffee provides a revitalizing effect owing to the caffeine present. It is one of the most consumed and popular drinks worldwide. It is prepared and presented in numerous different ways. Usually served hot, it can also be severed as iced coffee. As per some clinical studies, modest coffee consumption is gentle or slightly beneficial for healthy adults. Shifting work culture specifically in the corporate industry along with enhancing living standards is further anticipated to boost the demand in the global market.
Brazil Dominates the Market
The global demand for coffee heavily contributed to the early phase of Brazil’s modern economic expansion and industrialization. Brazil currently exports the majority of its coffee to the United States and Germany. The United States is the world’s largest single buyer of coffee, with the North American coffee market accounting for over one-quarter of global coffee imports in value. The coffee trade helps Brazil remain one of the ten major trading partners of the United States. According to the International Coffee Organization, Brazil is the major producer and exporter of coffee in the global market. According to the Council of Coffee Exporters of Brazil (Cecafé), the main destination markets for Brazil’s coffee exports have been the United States, Germany, Belgium, Italy, Japan, Turkey, Russia, Mexico, Spain, and Canada.
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