Asteriosoft became the technical partner behind a custom DSP built for Asia’s leading Super App entering the US programmatic market

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Summary

Asteriosoft, a developer of advanced AdTech solutions, has completed and delivered a custom Demand-Side Platform for Asia’s leading Super App entering the US market. As the technical development partner, Asteriosoft built the DSP to match the client’s specific business logic, infrastructure, and performance needs.

Press Release

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The project included not only custom DSP development but also deep architectural and operational optimization. As part of extended technical support, Asteriosoft helped the client refine traffic-shaping processes, enabling them to filter out low-value requests and retain only high-quality, performance-driven traffic. These improvements significantly enhanced the efficiency and cost-effectiveness of media-buying operations, ensuring more predictable results and better control over campaign outcomes for rapidly scaling advertising ecosystems.

“We are happy to lead this platform development and support our client in the US on such an important project. It was a major achievement delivered together,” said Denis Anoykin, CEO of Asteriosoft.

This collaboration further reinforces Asteriosoft’s position as a reliable engineering partner for global AdTech companies seeking tailored solutions, high-performance infrastructure, and long-term technical expertise, as well as a team capable of supporting complex strategic initiatives across international markets with consistently high delivery standards.

For more information about Asteriosoft’s Custom DSP development services, visit: AdTech DSP solutions

About Asteriosoft Сompany
Asteriosoft is a software development company specializing in advanced AdTech solutions, including DSPs, SSPs, Ad Servers, and data-management platforms already for 18 years. The company focuses on innovation, transparency, and client empowerment through flexible technology models designed to support sustainable growth and streamlined operational efficiency.