New Hamburg, ON, Canada, March 29, 2023 — A pair of Canadian White Rose Gasoline service station signs from the 1940s sold for a combined $63,130, and a red 1951 Ford Custom convertible car sped off for $17,700 in an online-only Petroliana & Advertising auction held on March 11th by Miller & Miller Auctions, Ltd., based in New Hamburg. Prices quoted are in Canadian dollars.
“It was a well-rounded sale full of quality, fresh-to-the-market, investment-grade material,” said Ethan Miller of Miller & Miller Auctions, Ltd. “Buyers jumped on many high-grade and seldom seen signs. With many rare pieces hitting the market after years tucked away in private collections, this was an exciting opportunity for collectors.”
Mr. Miller added, “We continue to see strong results in the petroliana and advertising categories. It’s all on fire. Nearly half of the top fifty lots exceeded their high-end estimates. The upward trend continues. Condition has always been the great divider. Many of the top lots sold to buyers that were investing in condition. Some of the numbers were staggering.”
The top lot of the auction was a round White Rose Gasoline double-sided porcelain sign, six feet in diameter and marked “P&M Orillia” lower edge. It blasted through its $10,000-$13,000 estimate to finish at $44,250. The other White Rose sign – a three-piece single-sided porcelain banner sign – the more difficult-to-find scaled up version of the set, with the round center sign 48 inches in diameter (typically 36 inches) and each of the banners 119 ½ inches long, hit $18,880.
To learn more about Miller & Miller Auctions, Ltd. and their calendar of upcoming events, visit www.millerandmillerauctions.com.
