Press Release
New Hamburg, ON, Canada, December 19, 2024 — A Carhartt Overalls single-sided porcelain sign from the 1910s soared to $28,320; a Peabodys Overalls single-sided porcelain sign, also from the 1910s, rang up $18,880; and a 24-inch diameter White Rose Dealer petroliana sign brought $15,340 in two days of online-only auctions held December 7th and 8th by Miller & Miller Auctions, Ltd.
All prices quoted in this report are in Canadian dollars and include an 18 percent buyer’s premium. All three of the abovementioned headliner lots were Canadian in origin, as were most items in the two days, and nearly every lot was authenticated by The Authentication Company. Internet bidding was facilitated by LiveAuctioneers.com and MillerandMillerAuctions.com.
The Dec. 7 Petroliana & Soda Advertising auction featured the Legendary Motorcar Collection and had 320 lots of soda advertising, petroliana, coin-op and advertising signs. The Dec. 8 Advertising & Historic Objects auction featured the late John Michael Durrant collection, with 265 lots of advertising signs, soda advertising, breweriana, fruit jars and general store items.
“The market is alive and well,” said Ethan Miller of Miller & Miller Auctions, Ltd. “Average pieces were meeting estimates and exceptional pieces were doubling, tripling and beyond their high estimates. With the strong American dollar, the US interest in the sale was unprecedented. The consensus is, the market for quality advertising is as strong as ever. This sale proved that.”
The single-sided porcelain sign for Carhartt, Inc. – a heavy-duty work wear company founded in Detroit in 1899 that later expanded into other locations, including Canada – measured 18 inches by 72 inches and was graded near-perfect at 9.5. It more than doubled the $12,000 high estimate.
To learn more about Miller & Miller Auctions, Ltd. and their calendar of upcoming events, visit www.millerandmillerauctions.com.
