Press Release
As a 22-year-old very passionate about breaking the stigma around menstruation, I talk a LOT about periods. However, something that I think about quite often (but don’t have the knowledge or experiences to take action on) is the lack of conversation about menopause and incontinence. If you think periods are stigmatized…think about how little we even know about or hear about menopause mentioned.
That’s why I was so excited when I connected with Attn: Grace, a personal care brand founded by two incredible women (who, by the way, are also an absolute power couple) that is now working to disrupt the incontinence (lack of control of one’s bladder and bowels) category. We’re working on some exciting collaborations together, so stay tuned!! @nadyaokamoto x @attngrace
Take a look at our conversation:
What is Attn: Grace?
Attn: Grace is the first sustainable wellness brand for women, by women, as we age. We’re on a mission to destigmatize aging, working to bring this vision to life with sustainably designed wellness products that are thoughtfully tailored to women’s changing needs. We’ve launched a collection of high performance body-and-earth-friendly liners, pads, briefs, and wipes that are designed for the 1-in-3 women who experience bladder leakage — a common condition that is rarely discussed and often shrouded in shame.
We’re disrupting a tired $9.5 billion incontinence category with the novel notion that we deserve a better way. We’re raising the bar on every front — superior product design, non-toxic ingredients, discreet customizable delivery, sustainable packaging, not to mention an elevated design aesthetic that makes stigmatized personal care feel more like wellness. Since launching in June 2020, thousands of women have responded enthusiastically to our products, brand, and mission, forming a community of vibrant, discerning, and values-driven women that are excited to see themselves reflected in a brand like Attn: Grace.
