PredictiVu, India’s first of its kind analytics firm and one stop solution for CMOs and marketers, specialized in correlating marketing campaign performance with proprietary retail purchase data, digital trends, customer preferences, media spend at immense granular level to deliver near real-time business intelligence insights 10 times faster than traditional methods, today announced the formation of its Advisory Board, comprising distinguished industry leaders from Telecom, e-commerce, Consumer Goods, IT and Consumer Research. Lloyd Mathias, Idi Srinivas Murthy, Jessie Paul and Rajesh Kurup are on the advisory board and will provide guidance and direction to the founding team at PredictiVu to enable growth and build advanced marketing intelligence solutions that empower CMOs.
“We are honoured to have such distinguished industry veterans joining our Advisory board. This is indeed a key milestone for PredictiVu and comes at a perfect time when marketers are seeking faster, accurate, deep dive data analytics, insights delivery and granular interpretation of multiple data sources into an easy to consume visualization tool, from the market intelligence industry. We believe our advisors’ strategic counsel and advice will empower PredictiVu to address market challenges and introduce advanced solutions for the market more prominently”, said Kunal Sarkar, Vice President, PredictiVu.
Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu said, “PredictiVu has extreme potential to lead the next level data interpretation need that would require faster, flexible, reliable, consolidated, and comprehensive business intelligence approach. Being a part of the advisory board to strategize their business prospects, guiding them to address the key market gaps and solving enterprise consumer challenges, will be certainly very exciting.”
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu said, “PredictiVu is poised to lead the data-based business intelligence market, because it empowers marketing program decisions in almost real-time through its AI / ML modules and multi-dimensional mapping. It’s exciting to deliver strategic advice to this unique platform! Through my marketing career, I’ve seen that it is not the biggest spend that win – but the savviest adopters of new technologies, ideas and insights. We hope our vision will be beneficial for the growth of the company.”
Joining the PredictiVu Strategic Advisory Board (SAB) are:
Lloyd Mathias is an Angel Investor, Business Strategist, and Board Member, and Advisor to companies in the technology and consumer space before which he was the PC marketing head of HP’s APAC region. In previous corporate roles, he was President & CMO of Tata Docomo, Country Sales Director for Motorola, Executive VP Marketing and Category Director for PepsiCo India and South Asia. Lloyd has also been Chairman of MRUC the publisher of the Indian Readership Survey and Co-Chairman of the Device Strategy Council, Mobility Development Group, USA. In 2007