In recent years, Japan is facing rapid demographic changes such as a declining birth rate, growing ageing population, urbanization, the trend towards a nuclear family, rising single-person households, and households with no kids. All these factors have led to an increase in pet adoptions in Japan. The most popular pets among the Japanese population includes dogs and cats. The pet food market in Japan matured, and the growth has remained stagnant since the historic period. According to this research report, Japan Pet Food Market was US$ 3.4 Billion in 2020.
While the number of dogs over the historical period has decreased, that of cats has increased, outnumbering dogs as a pet in Japan. In addition, the fact pet food market in Japan is achieving growth is mainly driven by solid sales in both cat & dog pet food categories. The other trends that deserve to be noted are that dry food is conventional in Japan, whilst wet food is also accelerating for both cats and dogs pet food. According to the projections made by Renub Research, Japan Pet Food Market Size is estimated to reach US$ 4.2 Billion by 2027.
Recent Launch
In Japan, April 2021 Unicharm launched AllWell cat food products. The recipes feature a patented formula that claims to be the world’s first ‘dietary fibre blending technology’ to reduce the regurgitation of meals. The brand claims that reducing regurgitation ensures that cats are able to absorb all of the nutrients present in the cat food, thus avoiding malnutrition.
The UnicharmAllWell range is available in variants appropriate to various ages, lifestyles, and functional needs. The prevention of regurgitation and consequent loss of vital nutrients could appeal strongly to cat owners concerned about the physical wellness and resilience of their cats.
In addition, coupled with the growing concerns over pet food safety, ‘Made in Japan’ products are winning customers’ favour. In contrast, imported pet foods are subject to animal quarantine and must comply with Pet Food Safety Laws. As per our analysis, Japan Pet Food Market forecasted to grow at a CAGR of 3.06% from 2020 to 2027.
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