The global gluten-free products market size is estimated to account for USD 5.6 billion in 2020 and is projected to reach USD 8.3 billion by 2025, at a CAGR of 8.1%. The market is driven by the rising prevalence of celiac disease and also growing population shifting towards healthier diets.
Impact of COVID-19 on the current market size and forecast:
The COVID-19 pandemic is projected to have a moderate and unfavorable impact on the global market. Due to the restricted supply chain activities, manufacturers are not able to procure the raw material and manufacture goods to cater to the demand.
Additionally, due to government initiatives such as lockdowns, manufacturing plants were also at a standstill due to the limited workforce available. Global companies are facing challenges in importing and exporting the end products, owing to the limited international trading activities. All these factors cumulatively have impacted the entire supply chain, thereby impacting the market adversely.
However, post-pandemic, the market for gluten-free products is projected to witness an optimistic growth trend, owing to the rise in consumers preferring gluten-free and other free-from foods, as a result of a shift in the consumption lifestyles towards healthier eating. Thus, the market is expected to be at a standstill until the fourth quarter of 2020.
Some key players in this market include, The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands).