How search engine rank is determined

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Business

Summary

If you think that earning search engine rank depends entirely on your luck or by paying Google then you are completely wrong.

Press Release

If you think that earning search engine rank depends entirely on your luck or by paying Google then you are completely wrong. The process of search engine rankings is methodical and if you or your digital marketing agency follows the quality guidelines issued by the search engines you will surely get positive results.

Close attention has to be paid to the rules set by Google or any other leading search engines especially to the factors that are considered to be illicit. Manual spam action may remove your website completely from their search listing and it will be a tough job to get back to the list. Let the search engine find your website pages and see to it that all the pages can be reached with the help of an external link. That link can come from a page having textual content or images having Alt attribute. There are some rich media formats that cannot be indexed by the search engines and you should be aware of the fact.

The process of search engine rank starts from submitting a sitemap file to the search engines that have links pointing to your most important pages. Along with the sitemap, include site index or site map page where the links are listed in a human-readable format. Never add too many links on a page. An HTTP header for ‘If-Modified-Since’ should be added so that the crawler knows that the website has been changed since their last crawl. Supporting this feature saves you bandwidth and overhead. For making the crawling process easy for the search engine bot you should add robots.txt file on the web server that restricts it from crawling certain pages like privacy policy, disclaimer, term of use etc. which you don’t want to show in search result page and hence, not needed to be indexed. There are tools that will tell you if your robots.txt file is right.

 

High search engine rank ( http://www.link-building-strategies.com/link-building-packages.html ) brings huge benefit to your business. Ask your SEO agency on how they would help you in improving your search engine rankings ( http://www.link-building-strategies.com/contact-us.html ) .