How Does Web Content Management Software Aid in Improving Customer Engagement?

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science-technology

Summary

Geographically, North America was the frontrunner in the web content management market in the past due to the large-scale adoption of digital technologies in the entertainment and media industry for publishing and promoting content and advertising on websites.

Press Release

Among the various sectors, the media and entertainment industry has emerged as the largest user of web content management solutions and services, and it will continue to do so in the foreseeable future. This sector always needs to be updated with the latest trends and continuously changing customer demands.

Most of the media and entertainment firms are operating an array of content-rich website portfolios, which are controlled and managed via web content management software and solutions. Geographically, North America was the frontrunner in the web content management market in the past due to the large-scale adoption of digital technologies in the entertainment and media industry for publishing and promoting content and advertising on websites.

Additionally, the early adoption of emerging technologies, high internet penetration, huge IT spending, and presence of established software companies are credited for the wide usage such solutions here. For instance, the number of social media users in the U.S. will rise to almost 257.4 million by the end of 2023, thereby driving social media marketing activities.

According to P&S Intelligence, Asia-Pacific (APAC) will demonstrate the fastest growth in the demand for web content management solutions in the coming years, on account of the expanding e-commerce industry in India and China, soaring number of internet users, surging adoption of mobile devices, and increasing number of digital platforms.

Besides, the burgeoning number of social media users and amplifying support from the government of India and China will boost the adoption of web content management solutions in the future. Thus, the growing dependence of business and media and entertainment organizations on digital marketing will boost the requirement for web content management software and services in the coming years.