Eye Tracking Market Size Analysis, Segments, Growth and Value Chain

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Summary

Eye Tracker is the device used to analyze and evaluate the position and the moment of the eye concerning using either a remote or an eye tracker that is mounted to the head and connected to the computer.

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“Market Overview:

Global Eye Tracking Market is valued approximately USD 295.6 million in 2019 and is anticipated to grow with a healthy growth rate of more than 24.5 % over the forecast period. Eye Tracker is the device used to analyze and evaluate the position and the moment of the eye concerning using either a remote or an eye tracker that is mounted to the head and connected to the computer. It comprises of the monitoring the activities such as ignoring, blinking, looking, and the noticeable reaction of the pupil to different stimuli. The global Eye Tracking market is facing challenges due to the coronavirus pandemic as various retail stores, advertisement companies, and research labs are currently non-operational in multiple countries, which has negatively impacted the demand for eye-tracking technology-based products and services.

The growing demand for eye-tracking-based assistive communication, rising adoption of eye-tracking technology in advertisement and consumer research and increasing penetration of eye-tracking technology in automotive & transportation industry are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and other strategic alliance by market key players will create a lucrative demand for this market.

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The regional analysis of global Eye Tracking market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world owing to the increasing use of advanced technology in the healthcare sector and growing research activities to understand the human behavior. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period.

Major market player included in this report are: Tobii AB Seeing Machines Ltd. SR Research Eyetech Digital Systems Smart Eye Eyetracking, Inc. Prs In Vivo Eyegaze Ergoneers GmBH Iscan

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market.