Many things have changed over the years, including the genres of music, varying from folk and country to hip-hop and electronic dance music (EDM), and also with respect to the output that ranges from gramophones in the late 1800s to CD players in the late 1900s to iPods in the early 2000s to wireless digital playback systems today.
India’s music market is currently worth $122.2 Mn (including both physical and digital music platforms). It demonstrates the expanding demand for both the production and the consumption of it. Global juggernauts like Apple, Sony, Bose, JBL, and Sennheiser provide a wide variety of output devices, spanning from wired headphones to wireless bluetooth speakers, to meet these increasingly diverse needs for music.
But not all Indians can afford these expensive products. Conversely, their low-cost competitors lack quality, both in terms of the music they produce and its longevity. Indian users expect a fantastic experience at a reasonable cost, despite the fact that they live in a country where prices are sensitive. This was the idea that sent music enthusiast Ravi Takkar on a search for the ideal product at the best cost. As a result, Eliide came into existence as a consumer tech brand which offers a variety of bass-focussed music accessories and products.
The firm, which was founded in January 2015, creates chic consumer electronics for millennials who are the main listeners of high-bass music (a booming, low-pitched, and deep-toned musical sound), such as earphones, headphones, speakers, travel chargers, and premium cables. It’s interesting to note that, as of 2022, India has 400 million youth. The kind of musical experience that Indian millennials yearn for is produced by Eliide.
With a clear focus on millennials who want to listen to high-bass music and for whom music devices are more than merely a piece of audio equipment, Eliide stands out in this crowded field of competitors. Eliide offers comparable products in a price range that is affordable, while the average starting price for products from these international brands is $15. While other locally produced goods sell music accessories for as little as $1.43, they are of poor quality and have a short shelf life. Eliide goods, on the other hand, feature metallic finishes and tangle-free cables, minor details that add up to a lot.
As a tech startup, Eliide has consistently prioritised innovation. It has recently launched a series of products like Eliide Sound Galaxy speskers that come with twin towers and wireless mic, Eliide Music Storm wireless earphones and Eliide Sound Beatz portable speaker. Moving forward, the Eliide plans to come up with more fashion-oriented innovative products, home-audio devices and aims to reach its next milestone.