Why videos matter for B2B marketers
According to a report by the Aberdeen Group, companies that utilize video in their marketing strategies grow their revenue 49% faster year-over-year. This average includes both B2C and B2B companies. So, let’s have a look on some significant YouTube facts and stats which should convince you why YouTube should play a big part in your B2B marketing strategy:
So, here are 5 tips for using YouTube for your B2B marketing strategy! which you must follow:
1. KEEP YOUR VIDEOS UNDER 2 MINUTES
According to a study of the 300 most viewed YouTube channels among different industries, videos between 16 seconds to 120 seconds generate over 50% of all views on YouTube.
Don’t forget, the first 15 seconds are crucial! Make sure the content you produce at the beginning of the video really stands out and grabs your audience’s attention. If it doesn’t, there are literally billions of other videos out there that will.
2. PRODUCT DEMONSTRATIONS AND EDUCATIONAL CONTENT
YouTube videos will, not only help you build credibility for your B2B business, but will also help you build a stronger relationship with your target audience. Hosted video content offers a low cost way to advertise your products and provide other businesses with more in-depth and comprehensive information regarding their features and uses.
3. Be Disciplined About New Content
Just like your other social media platforms, YouTube thrives on consistent content. Just posting video without a regular refresh leaves too much silence and no reason for a viewer to come back.
4. TREAT YOUR VIDEO LIKE A BLOG POST
When you post a video, create a whole social campaign around it. Blast it on all your social media channels. Using right hashtags which will attract your buyer persona’s attention, explore LinkedIn and find the relevant groups to post it in, create an email nurture campaign around it, and send it to the relevant people in your contact lists.
5. MAKE SURE YOUR VIDEOS ARE MOBILE OPTIMIZED
The report says close to one-fourth of the population of the world watch video over their mobile phones. The stats also say that these devices have become the entry point for internet access around the world which in turn makes them the primary device for watching video. Wouldn’t it be a shame if you brought people on their iPhones to your awesome video for nothing?
A good YouTube marketing strategy involves leveraging all the tools and features at your disposal and employing them to build engagement. It also involves keeping a watch on the industry as well as your competitors.